Big Gay Ice Cream September 14, Vanilla with some homophobia on the side?ĭoes Kukaj expect anyone to believe this? Can he see why patrons would think the sign was a crude exercise in prejudice? If you pass by maybe you could pop in & let em know what you think of this advertising campaign. 'He meant he was going to sell big, he was thinking he was going to do big sales, so that's why he came up with that name,' Kukaj tells us.
Let's assume that Kukaj's chef actually did mean 'authentic' when he wrote 'straight.' What about the 'Big'? Isn't that an obvious reference to the widely-beloved, endlessly hyped ice cream shop located across the street?
'I love gay people, I have nothing against gay people.' 'The chef was making his own ice cream, straight ice cream right from his kitchen, like, he didn't buy the ice cream, he was making his own,' Besim Kukaj said, explaining why Gallo Nero posted a sign that advertised 'Big STRAIGHT Ice Cream' across the street from Big Gay Ice Cream's second location on Grove Street. The owner of the West Village restaurant that made a seemingly homophobic sales pitch for its ice cream this past weekend is trying to set the record, uh, straight.